How to dress appropriately for an interview

First Impressions

People form an impression within 30 seconds of first meeting - and it's very hard to change any negative impressions later. Research tells us that in these vital seconds only 7% of the response is based on what you say, 38% is formed by what you do (how you shake hands, your body language etc.) and that 55% of the impression you make is based on how you look and how the individuals respond to your visual image.

A confident and business-like appearance that reflects current trends is an essential part of your professional armoury. This does not mean changing your image to follow the cutting edge of fashion, or conforming to a professional 'uniform' that prevents you displaying your unique personality and flair. Rather the objective is to understand what suits you and why, so you can make a commitment to review your professional image regularly, and keep yourself looking as good as you possibly can.

Top to Toe

Your professional image should address the following features:

A well-cut, easy-maintenance hairstyle. Be sure to appear neat and well groomed without obvious use of gel or spray. If you have long hair 'open up' your face with a style which is taken back or lifted away from the face, this is especially important for men.

The right clothes for your shape. Awareness of the right clothing for your body shape (this is about proportion and not weight) makes a big difference between clothes that fit and hang well and those that feel like a restricting, uncomfortable uniform. Similarly, understanding how to use colour effectively is very important in the selection of clothes for your professional role. For example, some people look overpowered by black, but confident and businesslike in charcoal grey. It is important to remember that ties should not be too garish or comedic in nature. A bad choice in clothing is a focus for attention and you want interviewers drawn to what you are saying not what you are wearing. Bearing all this in mind try to go for a discrete and classic look while retaining a measure of individuality.

Fewer accessories. As a general rule select the jewellery and accessories to accompany an outfit and then take at least one item away. Men should be just as aware, a large signate ring or bracelet has been known to distract prospective employers! For the ladies, try to use a briefcase that doubles as a handbag - two things to carry are an unnecessary encumbrance.

Update your glasses if necessary. Large plastic frames are for yesterday's style - smaller, neater metal frames are now the order of the day. Even pens can speak for your style - a senior professional can make a point with a pen, provided it is not a chewed disposable ballpoint.

Make-up. People should only notice when you are not wearing it - an element of professional 'finish' noticeable only by its absence. Take professional advice if you are unfamiliar with techniques. Research has shown that women who wear make-up earn more and get promoted faster than those who don't.

A final note. Don't forget the all important finishing touch, remember to polish your shoes! You will be surprized how many prospective employers WILL notice even if you don't.

If you are in doubt remember that there are plenty of professional image consultants available to show you how to create a co-ordinated wardrobe that suits your physical characteristics, career ambitions and budget.