eCommerce Manager


Salary:

¥8M - ¥12M / annum

Location:

Tokyo 23 wards

Date posted:

July 19, 2019

Employment type:

Permanent

Job reference:

11061973-BT

Specialisation:

Digital marketing and sales


Description

Overview:


Our client is an international Fashion company looking for an eCommerce Manager who will insure the development of the online retail site.


The purpose:


in charge of managing the online Site Activity


Management:



- Grow the current EC business in a healthy and sustainable way (including full P/L responsibility for the own site).
- Develop EC strategy, both in the short and long-term, in regards to user experience, MD, digital media spend with a focus on KPIs such as bounce rate, add to cart, pages/session, cart abandonment, as well as CPA, CPC, ROAS.


E-marketing / Animation :



- Define the marketing plan with an external agency or in-house marketing department to drive traffic
- Analyse the customer profile and behaviour and propose action plans to improve conversion rate
- Optimize the marketing expense to improve the on-line contribution
- Propose sales animation in according with the off-line event and create a bridge between on-line shops and brick and mortars distribution channel


Operation:



- Partners coordination to ensure perfect operation and shopping experience for the end consumer.
- Control and application of the guidelines from the HQ to ensure global consistency worldwide.
- Design Quality Control to protect the brand identity and positioning
- Set up the right process with a logistic team to deliver the product on time and to facilitate the returns
- Define the proper business rules to optimize the conversion rate (cross-selling, display order, replenishment...)
- Propose a relevant assortment plan within the collection to target the online consumer and to ensure a consistent brand visibility
- Coordinate the shooting process within the corporate guidelines for on-line shop and wholesale activity
- Lead projects behind the optimization of the sites (UX, Omni channel initiatives, New functionalities)>


Qualification & Skills :



- Come from the digital world with on-line sales experience
- 5+ years related experience
- B to C experience
- Experience as eCommerce manager
- Digital marketing ads experience
- Strong leadership and staff management experience




Tokyo

Ote Center Bldg, 22F
1-1-3 Otemachi
Chiyoda-ku, Tokyo
100-0004
jp
+813 5219 6633
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