Manager Marketing Communications


Salary:

¥10M - ¥12M / annum

Location:

Tokyo 23 wards

Date posted:

September 17, 2019

Employment type:

Permanent

Job reference:

11078806-BT

Specialisation:

IT and technology


Description

Overview:


The Manager Marketing Communications is responsible to develop, adapt, manage, and deploy communication strategy about product benefits to bring a positive impact to Acquisition, Conversion and Retention business objectives and initiatives, by understanding the market and consumer dynamics, consumer needs & barriers for content/message development, as well as the effectiveness of touch points to develop deployment strategy while orchestrating internal & external stakeholders to maintain consistency and integrity of the messages across all touch points.


Principal Accountabilities:



 Lead development of communication strategy as well as messages and visuals through collaborations with multiple stakeholders in order to positively impact benefit understanding & relevancy among target audiences
 Development of a communication framework that structures features and benefits
 Manage development, production, and deployment of communication assets across touch points
 Ensures effective control of all brand related Direct Marketing Expenses within allocated budget



Requirements:



 College/University degree, post graduate degree
 Experience in marketing and brand management in FMCG, preferably global brand;
 Experience on marketing principles (portfolio, pricing, brand management);
 Development of brand frameworks, brand strategy development, portfolio management, and commercialization;
 Development of large scale promotion, and business development;
 Understanding of organziation to collaborate cross functionally



Tokyo

Ote Center Bldg, 22F
1-1-3 Otemachi
Chiyoda-ku, Tokyo
100-0004
jp
+813 5219 6633
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