Sr. Marketing Manager


Salary:

¥10M - ¥20M / annum

Location:

Tokyo 23 wards

Date posted:

September 19, 2019

Employment type:

Permanent

Job reference:

11086948-BT

Specialisation:

IT and technology


Description

Overview:


You'll be responsible for the Enterprise segment, responsible for developing marketing campaign programs, increasing customer engagement, optimizing communications and supporting broader business objectives.


Job Description:



- Run marketing campaigns and other growth initiatives end-to-end: you will design experiments, develop campaign strategy, and drive execution of the campaign through the entire buying cycle
- Work with a team of digital marketers, responsible for customer acquisition on both sides of the market, across paid and organic
- Develop a unified cross-channel strategy that aims to hit plan, and build more velocity and efficiency in our Sales channels
- Investigate and test new channels to communicate with our potential customers
- Be the creative leader on the team, rallying together disparate channels (e.g., search, social, email, push, etc.) for a more holistic customer acquisition journey
- Drive a culture of experimentation and agility to unlock incremental growth levers for both sides of the market
- Build a strong foundation of program management, process, and cross-functional operations to capitalize on bigger market opportunities, and sustain growth
- Own and manage the budget reconciliation process
- Acquire and thoroughly track incremental members through all channels (paid and non-paid)
- Ensure diversification of member acquisition channels, while maintaining overall CPA goals
- Compile detailed reporting of all live marketing campaigns that illustrate the efficiency and effectiveness of marketing channels
- Work closely with vendors and internal groups to implement marketing campaigns and tracking
- Troubleshoot ad delivery and performance
- Partner with other teams both within marketing and cross-functionally, to deliver results that contribute to the overall success
- Partner with Marketing operations team to implement flawless processes and marketing automation tools to track and assess the quality of acquired customer


Position Requirements:



- 4+ years of experience in various areas of B2B omnichannel marketing
- 2+ years of experience as a people's manager
- Proficient in Japanese and English language is a must
- Experience at companies with a self-service customer acquisition model
- Deeply analytical, ability to partner closely with analysts to develop informative viewpoints
- Proven track record of managing and delivering online traffic growth from multiple sources including direct, SEO, sponsored links, banner ads, affiliates, and website A/B testing and optimization to drive conversions
- Experience with defining and launching successful acquisition/demand campaigns, marketing optimization programs, and website analytics.
- Demonstrated experience using data and KPI metrics to monitor and measure performance, measure effectiveness and plan ongoing improvements
- Highly organized and detail-oriented, with the ability to quickly learn all tools and processes
- Intellectual curiosity and motivation to understand what drives customer behavior through quantitative and qualitative data
- Excellent verbal, written communication and presentation skills, ability to organize information in a high-level way to communicate key points to partners
- Able to be strategic, but also drive tactics and execution; willing to get your hands dirty and get the job done
- Ability to multi-task and prioritize in a fast-paced and dynamic work environment
- Strong team player; comfortable working cross function
- Passion for marketing metrics and process improvement
- Flexible and agile with the ability to adapt quickly and be effective in new situations a highly dynamic environment
- Possesses passion, energy, a detail orientation, and enthusiasm to drive results



Tokyo

Ote Center Bldg, 22F
1-1-3 Otemachi
Chiyoda-ku, Tokyo
100-0004
jp
+813 5219 6633
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