Web Content Strategy Manager


Salary:

¥12M - ¥18M / annum

Location:

Tokyo 23 wards

Date posted:

August 7, 2019

Employment type:

Permanent

Job reference:

06940-0011110293-BT

Specialisation:

IT and technology


Description

Responsibilities:



  • Create compelling content strategy for our website

  • Identify, and implement, industry best practice in terms of web strategy, keeping a close eye on emerging technologies and trends with a view to integration into the company and regional web strategy

  • Analyze and update written materials for clear communication of strategy, brand values, and other key messaging points

  • Optimize all digital content for search engines and maximize placement in search results

  • Support the Director and serve as an internal subject matter expert in digital tactics and methods that enhance the department's capabilities

  • Identify, and implement, industry best practice in terms of web strategy, keeping a close eye on emerging technologies and trends with a view to integration into the company and regional web strategy


Requirements:



  • BA/BS degree or equivalent practical experience

  • Proven experience in B2B marketing (SaaS experience a bonus)

  • Editorial and/or UX/UI writing experience

  • Strong passion for web content and user experience; excellent copywriting skills

  • Understanding of SEO

  • Ability to optimize web pages for search engines and users alike.

  • Ability to turn product documents into easy to understand customer and prospect friendly content

  • Strong editing skills and eye for detail, including ability to edit text into short and easy to digest modules

  • Familiar with CMS (Bynder), project management (Wrike), analytics tools

  • Some travel (25%) to US office

  • Fluency in Japanese language, with strong business English skills



Tokyo

Ote Center Bldg, 22F
1-1-3 Otemachi
Chiyoda-ku, Tokyo
100-0004
jp
+813 5219 6633
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