Omni-Channel Marketing Lead


Salary:

¥11M - 15M / annum

Location:

Tokyo Metropolis

Date posted:

April 27, 2018

Employment type:

Permanent

Job reference:

10420314-BT

Specialisation:

Digital marketing and sales


Description

Company Description:

My client is a large international company who is looking to deliver an integrated consumer journey to create a premium and seamless customer experience. The Omni-Channel Marketing Lead will direct the Omni-Channel Marketing team through the overall planning and performance associated with CRM, data, media, and platform strategies, as well as Offline to Online service design. A great role for someone who is looking to make an impact and drive a transformation.

Position Responsibilities:

  • Drive the creation of global brand commerce strategy based on data/fact to drive incremental revenue
  • Develop primary Omni-Channel business capabilities in CRM, Brand Commerce, and marketing ecosystem that enable selling products, engaging customers, and create new, branded consumer experiences across channels
  • Collaborate with regions, business partners and other stakeholders to develop roadmaps, track budgets, timelines, rollout strategies, define/track/own KPIs and measure ROI on e-commerce, CRM, and media programs.
  • Serve as the leader, solution architect, partner and motivator on cross-functional teams during the life cycle of project development and management.

Requirements:

  • At least 10 years of experiences in omni-channel marketing that includes CRM and e-Commerce, including minimum 5 years of working experience in a leading role
  • Proven track-record and demonstrated leadership of direct reports and indirect project teams
  • Data driven media strategy and planning experience is required
  • Hands-on experience building customer-facing digital programs or implementing digital retail or enterprise solutions
  • Business Level English, Japanese Language is a plus


Tokyo

Ote Center Bldg, 22F 1-1-3 Otemachi Japan, Tokyo 100-0004 +813 5219 6633
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