Brand Communication Manager


Salary:

¥10M - ¥14M / annum

Location:

Tokyo

Date posted:

October 21, 2019

Employment type:

Permanent

Job reference:

06940-0011221270-BT

Specialisation:

IT and technology


Description

Position Responsibilities:

  • Increase the brand awareness & "love-Brand" to the target audience
  • Plan and Implement in coordination with Product managers/marketing manager 360 degree product launch and brand campaign with efficient PR/digital touch points
  • Develop digital communication aiming at increasing traffic
  • Measure and report performance of all communication campaigns, and assess against goals

ROI and KPIs:

  • Track media coverage, Identify trends and insights, and optimize spend and performance based on the insights
  • Develop and manage media relations and external networks (Influencers, celebrities, Magazine editors, beauty journalists etc.) and serve as the brand's spokesperson
  • Organize PR / Brand events with good brand presentation.
  • Manage brand site and take initiative for all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns
  • Maintain and protect the brand's reputation, anticipate and manage crisis
  • Manage PR/Digital budget
  • Support Brand Manager and Marketing Manager related to brand communication topics



Tokyo

Ote Center Bldg, 22F
1-1-3 Otemachi
Chiyoda-ku, Tokyo
100-0004
jp
+813 5219 6633
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