Core and Sub Brand Communication Senior Manager


Location:

Tokyo

Date posted:

March 12, 2019

Employment type:

Permanent

Job reference:

1089042-BT

Specialisation:

Digital marketing and sales


Description

Overview:

Our client is global corporation that is one of the world’s largest intimate apparel companies! With a presence in over 120 countries, the company boasts of having one of the most flexible cultures around.

More about the Role:

  • Drive and lead internal cross-functional teams and external agencies to develop regional marketing campaigns. Develop the planning process aligned against the business KPI and the functional KPI.
  • Collaborate with the key marketing staff functions including Digital marketing, Brand communication, Retail Marketing, Brand merchandising, Brand Creative, Store design to ensure that we are consistently delivering against the Service Leader proposition via efficient processes, effective campaigns and engaging and inspiring shopping experiences linked across all touchpoints for our consumers.
  • Develop Japan planned brand marketing concept which provide consistent brand experience of Triumph via translate situation analysis, brand equity study, media and consumer trends to actionable insights that contribute to the localization of the global marketing strategy.
  • Utilize exceptional understanding of the female clothing and Marketing business units to provide insights and deliver competitive advantages and economies of scale
  • Jointly establish and foster a collaborative, inspiring and energetic leadership style that promotes initiative and entrepreneurial thinking in line with the corporate shared values of honesty and trust.

More about the Successful Candidate:

  • Solid marketing experience, background in working at both HQ and Country level is preferred. Additional product management experience is a plus.
  • Experience with strategies & concept development, media strategies development, media-neutral planning, integrated brand marketing planning, media setting KPIs and tracking ROIs.
  • Extensive consumer and competitor understanding

Requirements:

  • Native Japanese and Business English


Tokyo

Ote Center Bldg, 22F
1-1-3 Otemachi
Chiyoda-ku, Tokyo
100-0004
jp
+813 5219 6633
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