Digital Marketing (Brand&Strategy) Manager

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Salary/Rate : ¥8M - ¥12M
Location : Tokyo
Post Date :
Employment Type : Permanent
Job Reference : YO07-BT
Job Classification : Digital Marketing & Sales

Description :

<Key Resposibilities>

  • Define and implement a framework to identify and prioritise strategies and campaigns across Tokyo.
  • Be a key marketing leader and devise near and long-term strategies to grow the company across Tokyo
  • Drive actionable insights to inform product and marketing strategy
  • Drive marketing strategy to achieve city business goals (e.g. set goals, define positioning, etc)
  • Drive go to market strategy for new the company product campaigns and international launches (e.g. set investment, drive go to market plans, establish strategies, etc)
  • Co-develop high impact local campaigns through innovative channels the with city teams
  • Educate local teams on marketing strategy, campaign briefs and reports


<Experiences and Skills>

  • Both Japanese and English Fluent level
  • Minimum4- 5 years of relevant work experience with a proven track record of highly successful consumer product marketing leadership
  • A strong track record in consumer marketing with a mix of digital, offline and BTL experience and proven creative excellence Ability to travel up to 50% of your time.
  • Ability to develop strategy and business plans.
  • An ability to effectively provide input on creative development from a local market perspective without compromising on the speed of execution.
  • Knowledge of the digital and mobile app landscape across Japan
  • Great communication and interpersonal skills to work effectively across multiple teams in an ambiguous, fast-changing environment
  • A great passion for consumers and consumer experiences, with a demonstrated ability to utilize consumer research and data to drive actionable insights to inform marketing strategy and improve the consumer experience
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Tokyo

Ote Center Bldg, 22F
22F 1-1-3 Otemachi
100-0004 Tokyo
Phone : 03 5219 6633

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