Head of CRM


Salary:

¥15M - ¥20M / annum

Location:

Tokyo

Date posted:

September 30, 2019

Employment type:

Permanent

Job reference:

06940-0011189512-BT

Specialisation:

IT and technology


Description

Position Responsibilities:



  • Build and lead a team of 10+ people to setup CRM vertical in Japan by recruiting the right talent. While handling, grooming, nurturing and managing the performance for highest outcomes

  • Develop and execute strategy across all communications channels including (but not limited to) push notifications, sms, emails, whatsapp, messenger etc to drive transactions through online channels

  • Work closely with data science team to build personalization capabilities on online platforms and communications channels

  • Develop a deep understanding of consumer behavior and ensure proper personalised communication is set at multiple points in the consumer journey to maximize the lifetime value

  • Develop, own and execute roadmap for loyalty programs to drive repeat user transaction and maximize the lifetime value

  • Work with technology teams to develop and promote gamification and engagement initiatives on online channels


Working Experience:



  • 8+ years of hands on experience in Customer relationship management, email marketing, digital channels, Product Marketing, Category Management or associated functions


Skills:



  • Strong Data Analytics and Data driven thinking

  • Team Leadership and Large team handling Experience. Especially working with leaders of leaders

  • Excellent communication skills and ability to foster strategic partnerships

  • Ability to foresee and plan for contingencies. Proactive in Approach



Tokyo

Ote Center Bldg, 22F
1-1-3 Otemachi
Chiyoda-ku, Tokyo
100-0004
jp
+813 5219 6633
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