Head of Digital Activation


Salary:

¥14M - 18M / annum

Location:

Tokyo

Date posted:

April 8, 2019

Employment type:

Permanent

Job reference:

10929433-BT

Specialisation:

Digital marketing and sales


Description

Overview:
Are you the Digital Activation leader we are searching for? You are an expert in creating experiences that drive actions such as acquisition, retention, advocacy, referral, and is also a team player who is able to collaborate with all other business units to ensure the delivery of successful initiatives and engagement programmes to target audiences. If it's a yes for all. Please apply now!
Position Responsibilities:
Responsible for business interface and defining, in partnership with the other Digital Department heads, the overall intention and plan for digital programmes, projects and capabilities.
Drive execution programs within digital channels which include but are not limited to:

Digital paid (advertising) media - display, social, search, mobile, video, innovation), digital influencers, DOOH, digital paid performance, data and optimization.
Digital owned (experience) media - web, mobile, ecommerce, SEO, owned social, digital shopper and digital out of home, destination traffic / performance optimization and analytics.
Digital earned (loyalty) media - RM, social advocacy, listening, community management, optimization and reporting. Be a catalyst to deliver our digital objectives across each PMI audience - consumers, retailers, corporate affairs, talent and internal.
As an integrated digital business leader and digital subject matter expert, you will lead tactical activities that deliver the business strategy and commercial objectives across all digital media. Present critical and tactical thinking to deliver the business' Digital Strategy, and commercial objectives across Digital landscape.

Drive activation for consumers and other audiences through the effective and innovative delivery of experiences via POE digital media, including Digital Experience Design, Digital Content Strategy and Consumer Insight, for both branded and unbranded campaigns. As an experienced digital media subject matter expert, deliver Digital POE Media expertise to the business, and inspire peers and colleagues to become disruptive innovators. Engage with digital partners and suppliers to support business goals.

Manage and mentor all members of the Digital Activation department, to ensure the delivery of campaigns and capabilities needed to satisfy overall digital strategy, programs and commercial objectives. Inspire the team to deliver the most effective output and results.

Collaborate with the Digital Team and other Global functions for local deployment of all global digital POE assets, and sharing of digital needs and locally envisaged campaigns and assets to global teams for alignment. Work with all functions to ensure sharing of digital media learnings, consumer insights, to both report on and inform optimization for digital media campaigns.
Embed new ways of working in partnership with other functions to ensure all new programs and projects follow a structured methodology. Purpose being to effectively discover, define, design, deliver, deploy and create data to power insight and optimization.
Deliver always on enhancement and optimization, as well as whole new programs of new capabilities, across all our digital media. Working in partnership with all functions to ensure a combination of design, content and functionality, aligned to and reflective of our brand, commercial and digital objectives.

Your Skills & Experience:
A proven background managing digital programs and platforms in digital channels gained within an agency or client side.
Previously managed a digital department of at least 10 digital specialists.
Managed and been responsible for at least 5 digital relationships with values of over $1m each, for global corporate clients, delivering at least 50% Digital.
Demonstrable knowledge of digital transformation, digital innovation and digital delivery.
Understanding of the importance of Digital Project Management, Digital Account Management, Digital Strategy, Digital Media Planning & Buying, Digital Creative, Technology, Digital Insight, Business Analysis and User Experience Architecture.



Tokyo

Ote Center Bldg, 22F
1-1-3 Otemachi
Chiyoda-ku, Tokyo
100-0004
jp
+813 5219 6633
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