Head of Digital Advertising
¥14M - 18M / annum
March 20, 2019
Digital marketing and sales
Seeking a Head of Digital Advertising who will be able to lead the management and output of the Digital Advertising department. Responsible for the planning and effective delivery of paid Digital Media activities for target audiences - including awareness strategy, planning and buying, creatives, integrated communications and digital strategies, to drive acquisition, retargeting, and brand/product/campaign awareness.
Partner with other teams within Digital & Information Systems, and with other business functions, to plan, design and ensure the delivery of innovative, impactful and successful digital communications initiatives and engagement programs. Responsible for digital content within digital paid media, delivering the right messaging, reporting, insights and optimization through productive partnerships with Marketing and Digital Media Agencies
Responsible for business interface, planning and delivery, in partnership with the other Digital departments, the strategy of our digital media programs, projects and capabilities, delivered through Paid media. Digital channels include but are not limited to: display, social, search, mobile, video, innovation, digital influencers, DOOH, performance media, amplification - along with data, reporting and optimization. Be a catalyst to deliver our digital objectives across each audience - consumers, retailers, corporate affairs, talent and internal.
Lead tactical activities that deliver the business strategy and commercial objectives across all digital media. Present critical and tactical thinking to deliver the business' Digital Strategy, and commercial objectives across Digital landscape. Collaborate with other digital department members and with key contact points across other functions to drive audience understanding and engagement.
Drive activation of our consumers and other audiences through the effective and innovative delivery of experiences and expertise via digital media. As an experienced digital media subject matter expert, deliver Digital Paid Media expertise to the business, and inspire peers and colleagues to become disruptive innovators. Engage with digital partners and suppliers to support our goals.
Partner with other members of the Digital function to ensure they deliver the campaigns and capabilities needed to satisfy our overall digital strategy, program and commercial objectives. Manage and mentor all members of the Digital Advertising department, to ensure they deliver the campaigns and capabilities needed to satisfy our overall digital strategy, program and commercial objectives. Ensure the team have, and inspire them to create, the space to deliver the most effective output and results. Work closely with teams throughout Legal and Compliance to ensure good work/practice is put in place, highlighted, shared, understood and followed.
Facilitate close and consistent communication with Global Digital Team and other Global functions for local deployment of all global digital paid assets, and sharing of market requirements and locally envisaged campaigns and assets to global teams. Work across other global teams including Communication, Info Systems, and Science & Innovation to ensure sharing and alignment of digital media learnings, assets, and capabilities.
Ensure all programs, projects, and campaigns effectively discover, define, design, deliver, deploy and create data to power insight and optimization, for continuous learning and improvement.
Guarantee delivery of new programs, new capabilities, and enhancements across all our paid digital media. Partner with all functions to ensure an optimal combination of design, content, and functionality, aligned to and reflective of our brand, commercial, and digital objectives
Your Skills & Experience:
Previously worked as part of a media planning and buying team working on at least 5 digital client relationships / digital departments with values/budgets of over £1M each spent with Digital Media, either in digital agencies and/or client side digital experience.
Demonstrable knowledge of a combination of digital transformation, digital innovation and digital delivery.
Understanding of the importance of Digital Project Management, Digital Account Management, Digital Strategy, Digital Media Planning & Buying, Digital Creative, Technology, Digital Insight, Business Analysis and User Experience Architecture.
A strategic and implementation knowledge of digital paid media channels.
Ability to work and enhance our overall digital paid approach, in partnership with Digital Media Agencies.
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