Marketing Director


Salary:

¥10M - ¥15M / annum

Location:

Tokyo

Date posted:

March 13, 2019

Employment type:

Permanent

Job reference:

10892489-BT

Specialisation:

Digital marketing and sales


Description

Overview:

Marketing Director NEEDED for a multinational luxury goods company!

More about the Role:

  • Develop and nurture the client base to secure growth of the business in line with our corporate strategy:
  • Plan annual activities and initiatives, working closely with President and Corporate Client Development team overseas
  • Optimize ROI and results through training, tracking, and effective execution
  • Manage the client development budget
  • Lead the Client Development team which consists of Client Development (CRM), Client Event, VIP Relations, and Digital Marketing

Develop and implement personalized client marketing strategy including:

  • Analysis of client information and development of key performance indicators
  • Targeting: retention, optimization/upgrade, recruitment, and reactivation
  • Application of marketing action plans both at the corporate and boutique levels

Plan and implement personalized non-media marketing activities including:

  • Client events
  • Client treatment programs
  • Sales promotional events
  • Trunk shows

Plan and implement personalized digital marketing activities for client including:

  • Social media presence
  • Web, SEO/WEM and digital advertising
  • Measurement and reporting of digital marketing campaigns

To promote and foster our culture at both corporate and store levels:

  • Close collaboration with overseas members, PR, Media Buying, Retail and third parties to achieve objectives
  • Establish a network of client development specialists at retail boutiques though training, coaching and nurturing
  • Encourage the usage of an online CRM system at boutiques to ensure that the quality of data is reliable

More about the Successful Candidate:

  • Experience and understanding of retail business and familiarity/ adaptability to luxury/ brand business
  • Experience in leading a marketing team including digital and CRM
  • Experience in personalized and targeted communication strategy development and management
  • Experience in event development and management
  • Experience holding team managerial responsibilities
  • Experience working for multinational companies
  • Able to communicate in both English and Japanese

What’s On Offer:

  • Work with a globally recognized luxury brand with an exceptional reputation
  • Excellent career growth opportunities, locally and globally!
  • An attractive compensation package



Tokyo

Ote Center Bldg, 22F
1-1-3 Otemachi
Chiyoda-ku, Tokyo
100-0004
jp
+813 5219 6633
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