Senior Marketing Automation & Campaign Operations Manager


給与:

¥1500万 - ¥2000万 / 年間

勤務地:

東京

投稿日:

5月 9, 2019

雇用タイプ:

正社員

リファレンス(案件番号):

10977540-BT

専門分野:

テクノロジー


Description
Overview:

Senior Marketing Automation & Campaign Operations Manager, Japan

More about the Role:
Build and execute flawless and timely email marketing campaigns: one-time, recurring, triggered and dynamic-content driven
Execute Marketo nurture programs, trigger- and drip-based automated email communications, ad hoc email campaigns, and event programs
Creating lead capture forms and/or partner with web development team on landing pages to support acquisition and engagement marketing programs, to successfully reach new customers and expand revenue growth within existing customer base
Manage the end-to end-webinar execution process from audience acquisition to post webinar follow-up
Database: Owns, governs, grows (working with Field Marketing Managers), and maximizes effectiveness of DB
Data import/Append: List scrubbing and data imports, 3rd party system (DiscoverOrg or similar) familiarity and knowledge of integration
Reporting/Analysis: Contribute to global dashboards, aggregate reports from regions marketing management, some specific project reporting as needed (Corporate Events, QBRs, etc.), analyze regional data and reporting to provide insight to managers on optimizing campaigns
Campaign Enablement: Train and support Americas on enabled programs, SME on global nurture and impact on Regional requests, manage/monitor Regional email calendaring and monitoring
Team Support: Train and assist Regional team as SME on systems, processes, and enablement
Centralized Marketing Operations Interlocks: Meetings and input to help drive Regional marketing needs, receive updates, scope participation, and disperse information from centralized initiatives
Quarterly Control Book: Report on Marketing Metrics for the region every quarter and align budgets, pipeline to goals

More about the Successful Candidate:
5+ years’ experience with marketing database management, analysis and marketing automation core technologies
Strong track record as a Marketo super user. Marketo certified is a plus!
Familiarity with requirements and best practices of data privacy compliance and laws, especially GDPR.
Hands-on expertise with reporting, analytics, data hierarchies and architecture, and data manipulation and presentation
Strong analytical skills, creative problem solving, project management and communication (oral and written)
Excellent interpersonal collaboration and teambuilding skills, high energy and enthusiasm for a dynamic fast-paced environment
Quick yet structured, logical thinker and comfortable working in a fast-paced, evolving environment
Self-starter who drives projects from concept to on-time completion

What’s On Offer:
An Opportunity to join a rapidly growing AI tech firm
Excellent career growth opportunities, locally and globally!
An attractive compensation package


東京

東京都千代田区大手町 1-1-3
大手センタービル 22F
大阪, Tokyo
100-0004
jp
+813 5219 6633
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